Today’s businesses need to be mobile, as in having a mobile web presence to reach customers and clients. The mobile web and catering to mobile users is the next tech game changer.
Mobile Web Growing
Smartphones, like the iPhone and Androids, and tablets, like the iPad, have eaten into the online time we used to spend on computers. In fact, smartphones now outsell desktop computers on a unit-by-unit basis. And by 2014, if not sooner, we’ll spend more time web surfing on mobile devices than computers.
It’s estimated that half of all Canadian cell phone users have a smartphone. That share is increasing rapidly each year as Canadians renew their mobile phone contracts and choose to go with a smartphone.
So why should you care as a business person if more and more people are viewing your website on a phone instead of a computer? The answer to that is your brand and user experience.
If your website is not mobile optimized – scaled down and designed to fit on a mobile screen – the user will be forced to zoom in and out and scroll up and down to read your website’s content and interact with it.
If that consumer or client has a choice, they will likely leave your site and go to a competitor’s mobile-optimized web page. We can expect smartphone users to become more fickle as the mobile web become pervasive.
As for your brand, ask yourself, can you communicate it to mobile users on a PC-designed website? Of course not.
To learn more about the mobile web, read this Mashable.com article. And to see how the mobile web is different, try this experiment: go to www.BostonGlobe.com and view the site on your computer. Then open the site with your smartphone or tablet.
See the difference? Now get mobile.