Have you made the plunge into the social media world but feeling lost on where to start? The world of online marketing is expanding at a rapid pace, I couldn’t count the number of social media networks on my two hands. Here are the top 4 social media networks YOU should be on if you’re a B2B and why.

If your business doesn’t have Facebook, it doesn’t exist to the social stratosphere. Facebook is the best way to build personal relationship with a large audience by engaging in conversation. Not to mention, most purchases are driven from Facebook.

LinkedIn is the Business 2 Business empire. This is a great avenue to establish your brand as an industry leader. Show off your products and services. Connect LinkedIn to your blog to ensure your page stays up to date with relevant information.

Short, sweet and to the point. Spread your message in 140-characters or less. Learn the power of the #. Post several times a day to stay relevant and increase website traffic. Use photos to convey your message for greater engagement rates.

It’s free and it increases your SEO. Need more? Google+ increases networking opportunities, brand awareness, micro-blog platform and its 2nd largest social platform.

Stay tuned for notes on how-to perfect your profile on each of these networks. In the meantime, check out our Pinterest Boards, Social Media & Get Social.