Working for You | Communications Update

 

The Communications Committee is a standing committee of the Tri-Cities Chamber of Commerce Board and is responsible for the Chamber’s branding, and internal and external communications.

To communicate more effectively with the Chamber’s members and Tri-Cities community, and the many benefits of being a member, the Tri-Cities Communications Committee was established in 2013. Over the past five years, the committee has worked diligently to strengthen the Chamber’s brand and communicate effectively with our members to ensure they enjoy the best possible membership experience.

Utilizing a variety of communication vehicles, including social media, newspapers, radio, print collateral and video; the committee has endeavoured to encourage membership engagement in the host of membership benefits and opportunities. From a Minute with Mike to membership surveys, Facebook posts, advertising and videos, the Communications Committee is always looking for new fun and creative initiatives to communicate with our members.

#ShopChamber is a wonderful example of one of the creative initiatives that the Communications Committee launched to connect members and their businesses to one another. This unique program is exclusive to the Tri-Cities Chamber of Commerce and provides a wonderful opportunity for our members to showcase their products and services, offer special rates and promotion, and grow their businesses. The benefits of the #ShopChamber program are available to all of our Chamber members and it is an excellent way for members to save money, grow their networks and increase their revenues. If you haven’t joined the #ShopChamber program yet – then I strongly encourage you to check out this link for more information.

And speaking of great ways for Chamber members to connect with other like-minded members, the members-only Tri-Cities Chamber of Commerce Business Group Facebook group has been an excellent communications resource for our members. Whether its members sharing information about upcoming events, members looking for referrals for their business needs, informing members of about their businesses – or simply applauding one another’s successes, the Facebook group has been an excellent resource for our members to connect and communicate via social media.

Developing a mobile-responsive website was yet another Communications Committee initiative to enhance our members’ Chamber experience. Our new website has become a wonderful resource for our members to access the latest Chamber news, find information about upcoming events, purchase tickets or sign up for events, learn more about the many Chamber benefits available, and access the entire Chamber business directory – just to name a few.

Looking ahead to the future, this year the Communications Committee has focused on developing and implementing a two-year integrated marketing communications plan. This progress plan includes a number of innovative strategies, utilizing first-rate communication tools and vehicles to assist the Chamber in furthering our communications with our membership.

While the Communications Committee focuses on working hard to communicate with our members, we would certainly welcome any feedback or suggestions our members would like to share with us. We encourage you to touch base with us anytime.

Lisa Landry
Tri-Cities Chamber Communications Committee Chair